Lately there isn’t much in the beauty industry that truly innovates. But that didn’t stop the co-founder sisters Sharanjit (Sharan) Deol and Satvinderjit (Sati) Bains from developing a brand that is a true fix for women around the globe. Joban Beauty (affiliate-friendly) is a clean deodorant that conceals discoloration and hyperpigmentation. Born from necessity, the creative and quality in a way that has never been done before.
Having both come from a quality assurance background, Sati and Sharan have a passion for testing. Rather than being handed a product to test this time around, they created one from scratch in the hopes of helping women everywhere suffering from this very common underarm problem. “I created this product for my sister,” says Sharan. She continues, “Little did I know that what I created for Sati would be loved and welcomed by so many other sisters and brothers.”
Dark underarms are caused by Acanthosis Nigricans (AN), a skin condition causing discoloration in body folds and creases typically affecting underarms. The cause can be a variety of factors including race, genetics, hormonal disorders, obesity, medication use, cancer, and insulin resistance. Chances are you or someone you know is dealing with this issue. Joban provides the confidence needed to raise your hand, slip on the swimsuit, or try out that tank top.
- Non-transferable: No clothes, designer couture or favorite undergarments are harmed in the wearing of this deodorant
- Sweatproof: Life may throw things your way, but even when you sweat the details, Joban has you covered - literally
- Water-resistant: Keeping you dry, and armpit discoloration hidden is what makes Joban work...dance in the rain or kick back at the beach
- Inclusive skin tones: Joban offers 5 shades that blend and adjust to your skin tone, so everyone can experience the beauty of Joban, and the bliss of clear underarmsJoban’s 3-times-sold-out clean Deodorant Concealer (SRP $28) is available in 5 shades, and is:
· Transfer-Resistant· Water-Resistant· Sweatproof· Full coverage· Color Correcting· Aluminum Free· Paraben Free· Cruelty Free· Vegan· Natural Fragrance· Non-Irritating
Additional products include a Deodorant + Brightener (SRP $24). Joban is available at Joban Beauty and is the definition of problem/solution development and is the first to market filling a much-needed white space in the industry.